Find a Profitable Keyword: Follow me here as I select real live domains to promote a hot niche keyword
In stage 1 of How to Find a Niche market I explained how I used the free Google Keywords Tool to find keyword phrases to promote my Angry Bird niche site and to gat a new domain name for a companion blog. Google Keywords Tool is good, it’s free, but does take a lot of time and understanding. There are better ways, they aren’t free but they are worth it. Today I am going to use Micro Niche Finder to explore ‘Angry Birds’ further.
I already have an Angry Birds instant niche maker site http://angry-birds.topsiteblog.com/ ’The Complete Angry Birds’ is the provisional title of the site but I will change that to include the selected keyword. At the moment the phrase ‘angry birds’ is in my domain but as a sub-domain name and for SEO purposes I want Angry Birds included in the main domain name either as a .com .net .org or .info
I did manual searches yesterday and I have two target domains at this stage. Using Google Keyword External tool I provisionally earmarked http://angrybirdonline.info and http://angrybirdsthemovie.info now I want to make sure they are the best for my purpose.
Find a Profitable Keyword | Explore with Micro Niche Finder
Today I will use Micro Niche Finder to check out if it agrees with yesterdays research. You CAN’T do too much research at this stage, your future profitability depends on doing a thorough job.
I have described Micro Niche Finder in a post on this blog Find a Hot Niche , and you can get an overview of how it works by watching this video It’s the choice of professionals and I am going to run the two domains I have chosen through it. There is nothing more important than research and if the domains I found yesterday don’t check out I won’t buy them.
- http://angrybirdonline.info I think I want this as the domain for my existing instant niche maker site The Complete Angry Birds so I will research the keyword phrase Angry Bird Online on Micro Niche Finder.
Findings
I pop in the term ‘angry bird online’ and MNF goes to work – on my connection which is a bit slow it takes a couple of minutes.
I had a few problems with MNF today and it illustrates the value of the software – it wouldn’t load well so I contacted support. Superb service. Despite Support wizard Kevin Ragsdale being on vacation he had sorted out some changes that Google had dropped in overnight. He had sorted it out and after I downloaded the new version, hey presto, Problem sorted in record time. You tell a lot about a software company from the support services and MNF are the tops.
I opened up MNF and entered my phrase ‘Angry Birds Online’ plus I put in the following filters
- I only use exact phrasing. I enter ‘Angry Birds Online’ and get a result of get 777 phrases to choose from
- I select to hide the results where local searches are less than 999 – my choice goes down to 282 choices
- I select to hide where results phrase has less than 3 words (much easier to rank for) – goes down to 219 choices
- I hide all phrases that do not contain either ‘angry bird’ or angry birds’ – choice now down to 152
- I hide all phrases where the ad cost is less than 50 cents (I lose ‘Angry Birds Online’ from the results but I do want to keep it in consideration so I uncheck it, It was knockd out because PPC only cost 35 cents. That indicates the professionals are not competing for this phrase and it is a warning sign)
- Down to 32 now so I will go through them by hand. And I am down to 4
- Now I check the SOC (strength of competition) – now there is only one ideal phrase left ‘angry birds online game’ we should easily rank for this. ‘Angry birds online’ has a less than ideal SOC but it is also in the phrase ‘angry bird online game’ so lets see if there is a domain for that. Yes – we can get http://angrybirdsonlinegame.info .com .org or .net – only 1300 global search count but that’s ok. I am adding it to my domain purchase list.
- One more check – there are 4 paid ads on Google so that o.k. – just! I will take them both.
That seems to check out with the manual method, we have found another phrase, better in some ways. Can you see how much quicker it is and how much less work there is to do?
Now I will check out ‘angry birds the movie’ – same process
- I only use exact phrasing and get 438 phrases to choose from
- I select to hide where local searches are less than 999 – goes down to 202 choices
- I select to hide where results phrase has less than 3 words (much easier to rank for) - goes down to 167 choices
- I hide all phrases that do not contain either ‘angry bird’ or angry birds’ – down to 157
- I hide all phrases where the ad cost is less than 50 cents (I have to keep Angry Birds online in by unchecking it as it only has 35 cents – Down to 44
- Now so I will go through them by hand. And I am down to 4
- Now I check the SOC (strength of competition) – now there and here is the shock the SOC on three of them is way too high and one of those is Angry Birds the Movie Buying that on the basis of my manual search would have been a mistake – the completion is just too great. ‘Angry Birds Nest’ is in the ok range for competition but the exact phrase count is too high at 1,400,00 , there is http://angrybirdsnest.info available. So what to do?
- One more check – there are zero paid ads on Google so that is bad, I think its back to the drawing board. Angry birds the movie is a no no! ! And it would have been an expensive mistake to use the manual search results.
New tactic! Now I will check out the simple phrase ‘Angry Birds’ perhaps should have done that first! Lesson learned!
- I only use exact phrasing and get 554 phrases to choose from this time
- I select to hide where local searches are less than 999 – goes down to 177 choices
- I select to hide where results phrase has less than 3 words (much easier to rank for) - goes down to 176 choices
- I hide all phrases that do not contain either ‘angry bird’ or angry birds’ – still to 176
- I hide all phrases where the ad cost is less than 50 cents (I have to keep Angry Birds online in by unchecking it as it only has 35 cents – Down to 28
- Now so I will go through them by hand. And I am down to 3
- Now I check the SOC (strength of competition) – now there is another shock the SOC on two of them is way too high and the other is not too good either. the completion is huge in this niche. ‘Angry Birds Nest’ may be the answer for both
- One more check – there are 0 paid ads on Google so that’s bad, I think its back to the drawing board. Angry birds the movie is a no go.
This changes things from my manual search, I am going to double check these domains on the Seo feature of Traffic Travis
http://angrybirdonline.info plus http://angrybirdonlinegames.com for the blog and
http://angrybirdsnest.info for the instant niche maker site
I might buy them — BUT not yet — there are more checks to be done.
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