How to find a Niche Market: If you get this right it WILL make your fortune as an Internet marketer – my topic for today and for a few days is – Selecting a profitable Niche.
I am inviting you to Follow me as I select real live domains to find a hot niche keyword to promote a market sector have already selected – the game ‘Angry Birds’.
Today I am working on my instant niche maker Angry Birds site and I put a post up called Angry Birds in China. On the post I tell how an entrepreneurial Chinese park owner has built a real giant sling to lob Angry Bird soft toys at inflatable pigs, its fun but its unauthorised fun so what will game publisher Rovio think of that?
More important to us Affiliate marketers where did I find this news out and how can I capitalize on it to make money? I found it by registering for a ‘Google Alert’. As often as I choose, Google sends to my inbox a digest of searches they have done on whatever subject I choose. I saw this news there, researched it and easily wrote a post from that research. You can do that for your own topic here
Today I am going to explain how I selected my keyword phrase and matching domain name for my two Angry Bird sites using free tools available on line.
Why Angry Birds?
I chose Angry Birds as a market sector because it was on the national news that an Angry Birds Movie is to be made and as millions of people already play the game around the world I thought ‘lets test it out’.
What is a niche and is Angry Birds one?
Notice that I say Market sector not ‘niche’ because a niche will exist with a market sector. For instance Beauty and Health is a market sector ‘skin cream’ is a niche within that. By my definition ‘Angry Birds is not a ‘niche’ so it may help if I explain that definition.
An internet marketing niche market is a smaller section of the market which a specific product or product range is focused on; the niche chosen will define specific product features needed to promote to that smaller sector of the chosen market as well as the price range, quality and the demographics (male or female, age, income, location etc) that is intended to impact.
Niches can be ‘wide’, offering a wide selection of products to a mass audience or ‘narrow ‘ focusing on the specific needs of a small section of the market.
In the case of Angry Birds the market is ‘Games’ and ‘Angry Birds’ is a wide Niche within that market for which there is a lot of competition. My job today is to narrow that niche within the market so that I am seeking to compete is a less crowded market. I looking for a hungry crowd who are not easily finding what they are looking for on the Internet.
Setting up an Internet marketing niche is said to be an easy way to make passive online income however like most things it is only easy if you know what you are doing and you follow processes known to be successful
The good news is that there are an unlimited and ever growing number of niches to be exploited online. Finding niches is not too difficult and there are some great free online research tools to help you The first essential you need as you explore your chosen markets is to have a good understanding of keyword research.
You need to know what keywords are and why longer keyword phrases are more successful in achieving sales and are not as competitive to rank for as shorter keywords or phrases. Since longer phrase (3 words and more) are more successful (convert better) you will be more successful if you target these instead of keywords which attract more competition. Good keywords are essential since everything you do should be based on your keywords.
My Angry Birds research will establish if there is an attractive niche market available, the best keyword phrases to use to reach that market, whether there are available domain name to purchase to make process of getting our offers in front of our prospects easier and not forgetting, finding out if there are suitable and profitable products to promote in that niche.
Several billion searches are made every day using dozens of search engines to find information on the Internet. Of course Google is by far the most popular search engine, the others do command a significant market share. The search phases or keywords people use make that search will determine what they are offered. Our job is to find out what people are searching for and to offer them exactly that.
Some keywords, such as, Games have close on a billion daily searches. Someone wanting to find ‘Angry Birds’ would probably not use that keyword and if they did they wouldn’t find ‘Angry Birds’ . We are looking for keywords that will have fewer searches and can be more easily ranked for because it is not as competitive making our chances of someone finding your niche is a lot higher and therefore you will generate more revenue using the long tail keyword.
Am I starting in the right place?
No! Ideally I would start with a blank piece of paper to find the best market niche but I already have an investment of time and money in Angry Birds so today I am looking to make the best of that investment by choosing a profitable niche.
I has set up a Facebook page Angry Birds The Movie and without any advertising or promotion other than regular posting of interesting tit-bits of gossip and links to interesting pages 121 people so far have liked it but I have found that regular posting is essential. I stopped posting for a week and my monthly active users viewing stats on Facebook insights plunged by 54%! – if you pop over to take a peep do me the favour of ‘liking’ it for me! Thank you.
I have also already got http://angrybirdonlinegame.info which I put up as an instant niche maker site and I need to promote that.
Lesson 1: If you start a Facebook page up better make sure you can post to it often so you need a subject you can maintain you interest in.
‘How to find a niche market is in 5 parts, each has a post of their own
Stage 1: How to find a niche market | Google Keyword research
Stage 2 : How to find a niche market |Micro Niche Finder
Stage 3:How to find a niche market | Traffic Travis
Stage 4 : How to find a niche market | Market Samurai and taking action.
When it is done I will of course report how well it has gone.
Go to Stage 1: How to find a niche market | Google Keyword research … by clicking here
Angry Birds is a popular search term in Google, that means there is an enormous market. This graph shows it situation internationally, it’s on the wane in America but enormous in the Philippines. The American market will recover though because the movie will be huge and makers Rovio are promoting a huge range of associated products worldwide.
Google make it easy to see which Internet search phrases are currently popular. Google Trends is a great free tool which will help you choose a target market or in this case tell you just how popular the Angry Birds market is and whether interest is growing or dying. At the moment Angry Birds is reaching a flat peak.
Once you know what you are searching for go to Google Keyword External . You can use this even without a Google Account but I always sign in with my Google Account details as that improves the number of results returned from 100 to 800.
GKE turned in a good result for Angry Birds 2900 exact global monthly searches, that’s a bit low so I may search for a keyword phrase from the 438 suggestions made by Google but I can cut that down a bit by setting the filters to …
- All Countries, This product sells worldwide
- More than 1000 local monthly searches less would be too much work for too little result
- A CPC (cost per click of) $0.50 (£0.33) less shows there is no market worth competing for.
- Competition Low
- Match types [Exact] ( in the left sidebar) You need to know how many people are looking for that specific keyword not one just like it but different.
When that process is over the selection of alternative keywords has shrunk to 50 so let’s go through and ‘tick box’ the ones we like. Then go to the ‘more like these’ drop down box and select ‘selected’
Looking at the 13 I have left I fancied
- Angry bird online 8100 global searches
- Angry birds movie 8100 global searches
- Angry birds nest 8100 global searches
- Angry Birds tips 8100 global searches
- Angry birds wiki 6600 global searches
- Angry birds guide 5400 global searches
- Angry Birds cheats 4400 global searches
- Angry birds cheat 4400 global searches
- Angry birds hints 3600 global searches
- Angry birds lite 3600 global searches
- Angry birds the movie 2900 global searches
- Angry birds angry birds 1900 global searches
So I still have 12 left, not bad but are there any domains for those keywords?
I opened up GoDaddy.com to look, I will be buying my domain there so that’s the easiest way to research.
Ideally you are looking for the .com, .org or .net domains but the important thing is to match the keyword so any of the others will do if they match exactly and a .info can be as little as $1.99 for a year.
I have ignored all the ‘also ran’ domains except .info,.com,.org and .net unless they were all gone in which case I chose the cheapest of what’s left ( .us is pretty good to but I don’t live in the us so I can’t buy one!)
- Angrybirdonline .info
- Angrybirdsmovie .biz
- Angrybirdsnest .info
- Angrybirdstips .biz
- Angrybirdswiki .info or .net or .org
- Angrybirdsguide .info or .net or .org
- Angrybirdscheats .biz
- Angrybirdshints .info.net.org
- Angrybirdslite info.net.org
- Angrybirdsthemovie info.net.org
- Angrybirdsangrybirds .biz
I need two domain names, one to use for an ‘Angry Birds’ blog and one to use as a redirect URL for my Angry Birds Instant Niche Site
I don’t fancy the guide, tips, cheats and hints domains because that’s not what my site will do so they would attract people who wouldn’t find what they wanted what they got there so of the others let’s put in a Google.com keyword search to see what the competition is like.
I put it in Angry Birds as a Google search as an exact search i.e. I used quote marks (“”)around the keyword as follows “Angry Birds”.
Results were
“angry bird online” competition 2,550,000 paid ads 4
“angry birds movie” competition 968,000 paid ads 1
“angry birds nest ” competition 510.00 paid ads 1
“angry birds the movie” competition 2,470,000 paid ads 0
At this stage I think I will buy http://angrybirdonline.info and http://angrybirdsthemovie.info – but not yet!
That’s the FREE way folks, lengthy isn’t it and it’s not over yet, we have to find if they really are the best key words to use and if there are products to sell in this niche.
My next posts will reveal much quicker and more reliable ways of finding profitable niches,
These are the tools I will be using
Those methods are paid not free of course but honestly – it’s worth it!
Next Post Stage 2 : Explore possibilities through Micro Niche Finder
Coipyright 2011 http://findahotniche.com, how to find a hot niche
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